Tradeshow exhibitions, whether local or international, normally aim at achieving a number of things, with the most common objectives being introducing new products or services to the market, growing brand awareness, getting more leads and increasing the bond between the business and existing customers.
Below are some apps worth considering if you are looking to capture more leads, follow up on the leads, and run contests at your exhibition booths during the displays.
This is a lead capture app ideal for both conferences and tradeshows. The app has the ability to capture and qualify leads, distribute collateral, and channel leads through a sales funnel, while at the same time offering real time data measurements. The app can be used on PCs, smartphones and tablets – with or without connection to the internet.
Gathering business cards at exhibition stands is vital when it comes to lead generation. CamCard is an app that makes it easy to gather and store the cards by simply taking the picture of the cards and storing them as images. The app also makes it possible to edit the cards and add reference notes, which you could then use when following up on the leads.
QuickTap Survey is a handy app, which allows you to capture attendee’s opinions and ideas as you engage with them at your booth. Unlike most of the apps that purport to do the same thing, QuickTap Survey does not require an internet connection and this makes it handy during tradeshows with poor network coverage.
Pixe Snap is for incorporating a photo station into the exhibition stand. It makes it easy to take real time photos of what is going on at the event, and these images can then be shared by fans and followers via social media. It is packed with great features that allow you and attendees to edit photos, include hashtags, dates, event names or any other marketing message before the photo is shared on social media.
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