For many website builders, the ultimate goal is to be able to reach as many viewers as possible. Even though you might be using WordPress, this does not mean that your site is in any way less spectacular than all those paid hosting ones. In fact, some WordPress websites are even better than ones that have their own domain. This is due to the large variety of themes available, the great deal of customization options, as well as the user’s own desire to make the site great. What kind of hosting you have does not define your website, and to prove it here you can read some tips how you can turn your WordPress website into a real online marketing machine that will bring you great profits and really boost your business.
One of the biggest benefits of having WordPress website is the straightforward CMS (Content Management System) that you get. Even at the most basic of levels, your WordPress CMS lets you edit most of the site’s content with the help of several fields. However, this might not be enough to turn it into a marketing machine, so you might want to reconsider making some adjustments that will help you take the site one step further.
The first thing that you might want to explore more is the option of having different plugins installed. There are many plugins available, such as Yoast for example, that can really help you take your website one step ahead of the competition. Keep in mind that you are most likely not the only person who owns a WordPress website and wants to make a profit out of it. However, not all people spend the necessary time exploring the different possibilities, so with a few simple plugins such as Yoast you can really get a huge advantage over them. It doesn’t take too much effort nor time to install it, but the benefits that you will get from it are spectacular.
Landing Page Templates
Another thing that you definitely need to work on is setting up landing page templates that you can work from. If you have had a developer make your website, simply ask them to put at least one such template, and if you are the one making your own website then don’t forget to do it. When you have your own landing page templates you can use them to host offers without having to worry about the development time that it will take. This makes your website much faster and more responsive, giving you the edge that you need to get in front. Keep in mind that there are a few things the template needs to have, including fields to upload images, editable fields, social media share buttons, file uploader connected to a download button, and more.
Call to Action
It’s no secret that one of the best strategies to turn your WordPress website into a real online marketing machine is to simply embed some CTAs (Call to Action). However, this shouldn’t be the only thing that you do, as you can also create a simple side-bar CTA. This side-bar CTA can be used to hold longer-term or featured content offers, or it can also show up on static web pages. There are a couple of different ways that you can implement in your WordPress website, so make sure that you explore all the possible options before setting for a particular one.
URLs have been and will remain an important factor in the search rankings. This is why it’s always recommendable that you set up a customized permalink structure for your site. One of the ways that you can do this is divide your site into categories based on the most important keywords for your niche. Each new post or update that you make should be linked to one of the main categories, which will make it part of the URL and so both users and search engines will be informed how this new piece of content relates to the overall content of the site.
These are just a few simple tweaks that you can easily make in your spare time but can really help turn your WordPress website into online marketing machine.
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