Social media is rapidly becoming a platform for marketing, advertising and sales. Giants in the game, small business and even individual entrepreneurs have recognized the power of social media in this regard and are using social media like Facebook, Line, WhatsApp etc. for promoting their products. With all these social media jumping into the game, Instagram advertising too does not remain a stranger.
What are the advantages of Instagram Advertising?
SEO and content marketing may be great tools for promoting your brand or product, but the fact is that they do take time to generate momentum. Instagram Advertising on the other hand can start generating you revenue quite early on in your campaign. As a matter of fact, more than 80% of the users follow a least one brand on Instagram. The reason why Instagram has become so successful an advertising platform is because of its appeal and the fact that it is a mobile application. Advertising has always been considered an art form and Instagram keeps up that allure. People are naturally more attracted to visuals and Instagram is all about pictures – and not just regular pictures, pictures of how much fun a certain product can be and how much value it brings. It is much more effective than active advertising and sales. Instagram is after all, the second most popular platform for social media advertising campaigns. (Know more about Instagram Advertising).
Automation and Instagram Advertising
Instagram Ads API was the most awaited moments in the history of advertising. Up until this welcome change, if you wanted to buy ads on Instagram, you had to get in touch with an Instagram Sales representative directly. Another roadblock was that this was only available in certain locations and for companies that had a large budget. But automation seems to be revolutionising the world of Instagram advertising.
You can now buy ads on Instagram in an automated fashion. Automation also enables marketers to track the effectiveness of an ad. You ca track all your marketing activities and even measure the effectiveness of your posts, and the interactions they generate. This can also be done using a desktop when you plug in a third-party application into the API. With the new API Instagram is all set to overtake Google and Twitter in terms of the mobile ad revenue which is predicted at $3.8 billion by 2020. If that is the kind of revenue Instagram expects to generate, one can only imagine how much they are bringing to the table. Instagram stories is the future of advertising.
How much can you actually do with Instagram?
With Automated marketing you can launch your next advertising campaign with complete confidence. Instagram is all about its visual appeal. Imagine if you knew exactly what colors, elements, and words you need to use in your Instagram ad. With automation you will have the data on what kind of pictures your targeted audience stops at, what kind of captions they read, what kind of ads they click on and the specific content. So now, you know how effective your ad is going to be.
The year 2018 has brought several changes to Instagram transforming its capabilities as an advertising platform. One of the best features it now offers thanks to automation is easier mobile purchasing. Users now do not have to leave Instagram and be redirected to a website to make a purchase. Instagram itself is your conversion funnel, so there is no chance of losing the customer while he is being redirected.
Automation will help you understand the trends among the potential customers. When you have quick access to customer data you will be able to offer more personalized services. another welcome improvement in this the automated chatbots. Facebook has already shifted its messaging service to another app – messenger. Stay tuned to see more with Instagram direct and how the virtual assistants can feed data from the support interactions they provide and the bounty of information they can pull through history.
Automation will also help you track what time of the day the user is most active, so you know what the optimal time for launching your ad is.
What is the future of Instagram advertising?
80% of the social usage comes from mobiles and Instagram users generally fall into the demographic of the 18-29 age group. If Instagram is a success with these young millennials, you can only imagine what platform are they going to turn to when they want to buy cars and houses. Instagram is where they are going to look and with automation you will know exactly what they are looking for, what are their preferences and will be able to bring it to them at the right time. Being the first of the social networks that completely relied on visually focussed means for advertising, Instagram has from the start been a trendsetter and its massive success has inspired the rest of the industry too. With automation, the least one can say about Instagram Advertising is that, you can expect the entire landscape to be revolutionised.
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